CleverTap combines analytics features with marketing automation tools to help vendors understand customer actions and create campaigns for user engagement. Using CleverTap’s behavioral analytics suite, users can gather more in depth information about their customers and how they engage with the product, including where users drop off, how many users come back, uninstall rates, device crossovers and more. Using this information, vendors can create segmented user groups based on any number of current or past behavior combinations and target these user segments accordingly.
By utilizing CleverTap’s funnel analysis and retention cohorts, users can assess and gain insight into every aspect of usage from the beginning to the end of the customer journey. Unique profiles are automatically generated for each user by extracting data from their app visits, Facebook and Google Plus accounts. Based on the activity log of each user or user group, marketing campaigns can be targeted at them with specific goals. CleverTap can personalize campaigns with customer name, location and past behaviors to hyper target each individual user.
With their Clever Campaigns feature, CleverTap equips users with the tools to launch personalized marketing campaigns based on user activity or inactivity. Customizable campaign templates are provided for different goals such as user retention, app engagement or uninstall win-backs. CleverTap allows users to run automated engagement campaigns triggered by events to target users at the most critical point of their user journey via in-app notifications, push notifications, Facebook ads or emails. Using CleverTap’s A/B testing, vendors can experiment with different campaigns and assess the effectiveness of each one based on user feedback or activity.
The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won¿t regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.
Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.
Likelihood to recommend
We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively.
They have a fantastic customer success team that has been very responsive to all our calls and emails.
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.
Likelihood to recommend
I have been using CleverTap for over three years now.
We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability.
CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.
Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.
Likelihood to recommend
It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well
We also really like how you can create these campaigns to show in app custom popups without pushing any code.
Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.
Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed.
All in all, very useful !
Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled.
Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.
Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories
Responsiveness to 3rd party API structures and calls. User profile speed of updation has been solved now
Likelihood to recommend
Below are some frequently asked questions for CleverTap.
CleverTap offers the following pricing plans:
Starting from: $999/month
Pricing model: Freemium, Subscription
Free Trial: Available
Free for the Starter Pack: includes complete analytics, 10 campaigns per channel, campaign tracking and API access.
Pro Pack starts at $350 per month: includes all the features of the Starter Pack plus unlimited segments, CSV reports, dashboard email reports and priority email support.
Unlimited Pack starts at $700 per month: includes all of the benefits of the Pro Pack plus unlimited custom campaigns, unlimited clever campaigns, A/B testing and live on-boarding.
Contact sales for Enterprise Pack pricing, which includes all features, unlimited monthly events, data science insights, industry benchmarks, customized training packages and a dedicated success manager.
CleverTap offers the following features:
CleverTap has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
CleverTap supports the following languages:
CleverTap has the following pricing plans:
We do not have any information about what devices CleverTap supports
CleverTap integrates with the following applications:
Gmail, Google AdWords, Magento, Mandrill, SendGrid, Shopify, Twilio, WooCommerce
CleverTap offers the following support options:
FAQs, Forum, Knowledge Base, Online Support, Phone Support